Industrial Electroplating vs Decorative Plating

Industrial Electroplating vs Decorative Plating

Decorative Metal Platers – Overview

This group of Electroplaters concentrate on following coating specifications intended to primarily elevate the aesthetic appearance of a product. This is especially true in the jewelry industry, where plating is used to enhance mid-priced items with a coating of silver, gold, platinum, or other attractive metal. The objective is to simply make the end product appear more appealing and valuable. And in fact, there are even DIY (Do It Yourself) plating kits available to consumers for achieving this cosmetic result.

Industrial Electroplaters – Overview

Industrial Electroplaters focus on meeting very exact specifications designed to deliver functional performance advantages that go well beyond aesthetics. These specifications are often carefully defined and strictly regulated by industries that require reliable, consistent plated part performance.

Industrial Electroplaters achieve these controlled plating results by carefully administering a process called “electrodeposition.” With electrodeposition, the substrate material to be plated is immersed into an electrolyte solution that is saturated with select chemical additives. Among these additives are ions of the specified plating metal. Direct electric current is then strategically introduced, creating a bond at a molecular level that securely adheres plating metal ions to the component as and where required. The result is a deliberate “electroplated finish” that is stronger and more permanent than simpler surface-coating applications could offer.

Functional characteristics enhanced with Industrial Electroplating include:

• Electrical Conductivity
Industrial electroplating can enable, enhance, limit, and strictly control the flow of electrical current.

• Corrosion and Oxidation Resistance
Plating on industrial parts Provides a barrier more impervious to corrosion and oxidation than the substrate material it covers.

• Chemical and Contaminant Protection
A n important benefit of industrial plating is the shielding of the substrate material from harmful or property-changing chemical reactions.

• Abrasion and Friction Reduction
Protective plating serves as a coat of armor that can extend part life by increasing lubricity between moving parts.

• Temperature Tolerance
Electroplating on industrial parts can reduce or even eliminate the negative effects extreme hot and cold have on desired performance characteristics.

• Strengthened Adhesion
Industrial Electroplating can Improve the bond between the plating layer and substrate being plated,. It can also strengthen the bond between other materials and the plated surface.

• Strengthened/Altered Tensile Properties
Plating for industry can create a more rigid, supportive, or more pliable part to better meet specified performance needs.

• Superior Surface Finish
Industrial Plating requires exacting control of chemistry and process, resulting in a wide variety aesthetic finish and texture options. This plating control also yields a superior finish free of performing-retarding surface anomalies.

• Quantity Economies
Industrial plating can provide cost economies through efficient plating procedures, and through raw materials costs. This is especially true for large output programs where substrate materials are purchased in large volumes to meet anticipated supply demands while reducing material cost through economies of scale.

• Extended Lifespan / Enhanced value
Collectively, Industrial electroplating improves the functional longevity and therefore value of plated components and parts parts.

Conclusion:

Industrial electroplating focuses on meeting exacting specifications for coverage area, plating properties, consistency, and efficiency. For large-quantity plating programs where physical properties and part performance cannot be compromised, Industrial Electroplating is the best choice — and the best Industrial Electroplater is Summit Plating!

 

“Electroplating Perfected” — Tagline of Summit Plating

“Electroplating Perfected” — Tagline of Summit Plating

A tagline that exemplifies precision and excellence in our results.

Since our rebranding to “Summit Plating,” our initial tagline “Electroplating to Perform” represented our commitment to delivering superior finishes and achieving precise plating tolerances. We’ve been focused on ensuring parts perform as specified, demonstrating our dedication to quality and precision.

In our journey of continuous improvement, we reassessed our tagline. Our aim is to be acknowledged for our dedication to excellence in electroplating, leading to our new tagline:

“Electroplating Perfected”— a testament to our continuous pursuit of plating excellence.

This transition to “Perfected” is the next step in our mission to deliver outstanding results in plating and customer service. Recognizing that absolute perfection in electroplating is an aspirational target, we are committed to reaching as close to this ideal as possible. This dedication is proven through our customer satisfaction, positive testimonials, and successful projects.

The introduction of this new tagline also symbolizes our journey of continual process improvement. This encompasses not just embracing innovative techniques, but also a strong commitment to improving processes and striving for efficiency gains. These efforts are crucial in maintaining our competitive edge while continuing to deliver precision surface finishes to our customers. Here are key aspects of our new tagline:

Perfected Electroplating for Industrial Applications

Our legacy of innovation in plating is now further strengthened by our commitment to efficiency. This commitment is essential in consistently meeting the stringent requirements of industrial applications, including challenging projects with complex materials and specifications.

Perfected Customer Service Paradigm

Our new tagline underscores our dedication to customer success. Achieving a perfected electroplating solution involves a comprehensive approach, encompassing trust, timely communication, quality assurance, and efficient processes.

Ongoing Improvement for Maintained Perfection

“Electroplating Perfected” reflects our mindset of never settling and continuously advancing. Our focus extends beyond adopting new technologies and methods; it includes enhancing operational efficiency, which directly contributes to improved service quality and customer satisfaction.

Management Paradigm striving for Perfection

At Summit Plating, our management’s vision is centered around continuous excellence in all our products and services.  This vision doesn’t claim perfection, but rather represents an ongoing journey towards achieving the highest standards. It cultivates a culture of striving for excellence, encouraging personal responsibility throughout our company, and fostering a commitment to success among all team members. This approach also includes investing in our team, preparing them for future challenges and opportunities, reflecting our belief in continuous growth and improvement.

“Electroplating Perfected” — Our Commitment to Excellence and Efficiency

“Electroplating Perfected” symbolizes our unwavering commitment to excellence and efficiency in the field of industrial electroplating. As industry leaders, we continually enhance our capabilities and efficiencies, ensuring superior value and service to our valued customers. This commitment is not just a promise; it’s a reflection of our ongoing efforts to improve and adapt in a dynamic industry, always aiming to serve our customers to the best of our abilities.

Torpedo Specialty Wire Acquired by Summit

Torpedo Specialty Wire Acquired by Summit

Wire plating capabilities “music” to Summit’s ears.

The assets of Torpedo Specialty Wire, Inc.— a respected ISO 9001:2008 certified fabricator of high-performing specialty composite wire, Musical Instrument Wire, and conductors — were recently acquired by Summit Plating (Formerly Summit Corp. of America). A quick review of the product quality and service value that Torpedo was known for quickly reveals the motivation behind this purchase.

Combining proprietary plating processes to benefit clients.

As explained by Summit President Harry Scoble. “What first attracted us to Torpedo was the company’s long-standing commitment to be the very best at what they do. Like Summit, Torpedo Wire was founded on the principal of always striving to deliver beyond client expectations. And just like us, Torpedo has engineered and perfected some proprietary or difficult to replicate plating processes.”

Improved control of prepress base materials.

Respected as one of the world’s foremost specialty composite wire platers, Torpedo’s PA plant manufactured a wide range of Nickel and Tin plated products for a diverse range of industries. In addition to its plating know-how, of particular interest to Summit was the machinery, equipment, and processes for handling the base material used for its plating requirements.

Harry Scoble, Summit’s President, “We’ve eyed these capabilities for several years. We feel strongly that expanding our capacity to meet plating specifications from start to finish will help us grow new relationships and enhance our value to existing clients.”

Strengthening our electroplating global-service footprint.

Torpedo’s competency in specialty wire production and electroplating produced an end product with performance advantages that became in-demanded by companies in the U.S., Africa, Asia, Australia, Latin America, the Caribbean, the Middle East, the Pacific Rim, and Europe. We recognized these plating performance skills as a perfect fit for maintaining and expanding our competitive edge in the plated wire marketplace. And so it wasn’t long before an arrangement to transfer the assets of the Pennsylvania operation to Summit Plating was finalized.

Torpedo Management collaboration ensured a smooth transition.

The acquisition launch and success was ensured in part by securing assistance from Torpedo’s top management. Bringing this expertise to ensured a smooth service transition was Torpedo President and CEO, Loren Ota, V.P. Hal McConnell, and Pennsylvania Plant Manager, Andy Kleinert. The alliance bolstered current-customer confidence that the important plating processes and procedures Torpedo is noted for were all  replicated at our facility.

Expanded services – steadfast commitment.

For Summit’s existing loyal customer base, and for Torpedo’s long standing customers, we believe this acquisition will translate into even greater service value. We remain committed to being a world-leading supplier of Wire Electroplating, Continuous form Plating, Loose Part Plating, and more.

Industrial Electroplater “Summit Corp. of America” rebrands as “Summit Plating”

Industrial Electroplater “Summit Corp. of America” rebrands as “Summit Plating”

 Summit Corporation of America rebrands as “Summit Plating”

Summit Corporation of America was inspired to rebrand to keep pace with modern “less is more” communication standards”.  At first, repranding to simply “Summit Plating” was met with mixed emotions from management. There was a lot of pride and respect accociated with the established identity that our founder, Leonard Foster, had given to this globally recognized ecommercial electroplating company.

After carteful analysis, we concluded that the growth and success Summit plating has experienced throughout the years was is part die to our ability to maintain forward thinkin. With today’s multi-media communications constantly evolving and competing, we decided we should apply our “keep-one-step-ahead”  philosophy to our branding as well. To that end, it was determines that brevity and clarity should be oSummit’s rebranding goal.

Summit Plating. Our name didn’t change, it evolved.

We have always been casually referred to by clients and colleagues as simply “Summit.” And the word “Plating” is universally associated with the Electroplating process. Our website URL was updated a while ago to “SummitPlating.com” to help oprospects discover our company’s service value on the internet. So in many ways, our branding change was really a branding evolution.

A simple logo image that conveys the letter “S,” and also hints at other relevant plating-related images.

At the beginning of the “logo redesign” process, we envisioned a graphic solution that would communicate exactly what Summit does. However, because we offer so many different types of industrial plating, focusing on just service one became problematic. Especially considering we wanted to focus on image simplicity. After reviewing a number of concept studies, our Marketing Design team came up with an image that provided true versatility. An Icon that invited cviewers to interperet its meaning.

Initial comments regarding the new logo were overwhelmingly positive. Everyone saw the letter “S”  for Summit. Upon further examination, onlookers inquiries  included:

“is it the top of a mountain… as in the summit?”
“is it a before-and-after repesentation for a part being gold plated?”
“does it represent selective Gold and Silver plating?”
“Is it a support bracket lowering a loose part into a plating solution?”
“Is it Gold and Silver Electroplated wire?”
“Is it Electroplated Parts within an electric circuit board?”

The  answer to each one of these questions was…“YES!”

“Electroplating to Perform”
A tagline with a purpose: to emphasize ours!

Marketing “best practices” dictates a company tagline be 4 words or less. A tagline’s purpose should be to explain, clarify, or emphasize an element that sets a company apart from competition. To emphasize a USP (Unique Selling Proposition).  A secondary purpose for a tagline is to communicate related information in a way that engages and appeals to relevant viewer demographics.

Many plating companies concentrate on applying coatings to enhance part appearance. The industrial electroplating solutions that Summit Plating offers go well beyond that value. Our focus is on achieving exact charasteristics that insure specified performance enhancement—and consistently delivering those characteristics throughout a plating program. We also carefully monitor plating throughout a program using advanced Quality Assurance technologies.  These include Lab testing of base material composition and characteristics, electroplating thickness measurements, tensile characteristic testing, hardness testing, electrical conductivity testing, and more. Of course, apearance quality and conformity is also controlled and monitored,

Summit Electroplating solutions are designed to first and foremost enhance performance. So we think our new tagline, “Electroplating to Perform,” perfectly summarizes the true advantages of Summit Plating’s Industrial Electroplating!